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Issue #04
Happy Saturday, and welcome to issue #04 of the Inside Look.
As we settle into 2023, interior design trends are taking a turn towards mindfulness and relaxation. More and more people are seeking to create spaces that promote a sense of calm and peace, while still reflecting their personal style.
To dig a bit deeper into mindfulness and relaxation at home, we're excited to share some trend insights from Ariel Kaye, founder and CEO of Parachute. Additionally, we'll be featuring three products that can help enhance your chill time at home.
We'll also be taking you on a tour of a kitchen that’ll make even the most reluctant home cook want to whip up a gourmet meal (or at least dish up their DoorDash in style).
— Oliver & Ash, Editors of the Inside Look.
The Edit: Products to help you kick back and relax
The Squishy Chair
Ths Squishy Chair lives up to its name with an ultra-comfy repurposed foam filling that will make you feel like you’re sinking into a cloud time and time again. But the foam filling isn’t the only sustainable aspect of this bean bag chair. It’s also encased in 100% post-consumer recycled polyester, giving new, stylish life to used water bottles and marine plastic.
Woven Throw Blanket
The throw is available in 2 minimalist shades, Oat and Graphite to match any space and home aesthetic. Woven from ettitude’s luxurious, proprietary CleanBamboo® fabric, it’s just as soft as regular cashmere, but much more sustainable. From the bed to the couch, the breathable and moisture-wicking throw provides the perfect layering accessory for any space in your home.
The Awakening Collection
This delightful collection features three unique candles that embody the essence of spring's fresh and sweet scents. Each candle is inspired by the blooming flora and fauna of the season, inviting you to embrace the new beginnings of spring.
Insider Insight: Ariel Kaye’s two trends for 2023
This week we caught up with Ariel Kaye, founder of Parachute, to discuss her 2023 home and decor trends.
Elevated shower routines
The trend Ariel is most excited about is the elevating of shower routines. "This trend to me is about prioritizing mindfulness and relaxation all during your everyday routine," Ariel explains. "Amplifying your routine can be done through high-quality soft towels, a gorgeous robe, or adding an energizing scent to your space."
But don't worry, you don't need to buy new products to upgrade your shower routine. "One of my favorite ways to turn a shower into a ritual is to practice gratitude for a minute or two," Ariel shares. "Life gets fast and it’s important to slow down and feel present whenever possible."
Functional, welcoming entryways
According to Kaye, "the entryway serves as your first impression for guests, so zhuzhing up this area should be a top priority this year."
Luckily, a few small touches can give this space a much-needed makeover. “I love to add small catch-alls to keep the space clean and neat. Incorporating various shapes and textures in the entryway, like a bench, also works to create a cozy environment,” says Kaye.
Home Spotlight: This farmhouse-style kitchen is a home chef's dream
The large kitchen island has a White Oak countertop and provides the perfect place to prep meals.
Jil Sonia McDonald transformed a small and outdated kitchen into a beautiful and functional space for her client in Maple Ridge, Canada.
Meet & Greet: Three questions with 7th Avenue founder Billy Shaw
What inspired you to start 7th Avenue? What about the furniture industry made you feel like it was ripe for disruption?
BS: The inspiration from 7th Avenue came when we looked at the furniture market and were incredibly dissatisfied with the options. Most traditional furniture brands typically focus on design & aesthetics, while completely ignoring the product's functionality. This is where we saw the opportunity with 7th Avenue - to create a furniture brand and product that is not only beautiful but also functional for day-to-day life.
What key features of your sofas do customers love?
BS: Our water-repellent fabrics that are stain resistant have been a huge hit with our customers with families, pets, and young children. A close second would be the removable & machine-washable covers.
What’s the mission behind 7th Avenue?
BS: To improve the lives of our customers at home by creating products that are beautiful, yet functional.
That's all for this week. Enjoy your weekend and please let us know what you think to today’s email — we’d love your thoughts, so we can make each issue great. Hit reply or choose an option below:
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